Satyam Talati Mahindra Automotive North America, Senior Legal Counsel
Sheryl Garko Orrick, Partner
Caroline Simons Orrick, Partner
Program Level: Intermediate
Duration: 60 minutes
Recorded On: October 3, 2019
How do you take steps to protect your emerging company’s brand when resources are lean and the company is in a high-growth trajectory? How do you integrate your legal strategy with your brand and your business so that it can adapt as your business expands into different products and markets? This course will cover some of the top trademark and trade dress issues that in-house counsel may face, including how to work with their executive, creative, and marketing teams to choose the right marks to represent your brand; how to weigh where, when, and what to register; how to ensure consistent use and protect your brand; and finally how to stay out of trouble or enforce against infringers when disputes arise, up to and including litigation.
– Think strategically about how to build their company’s portfolio of trademarks
– Prioritize budget, time, and resources on branding and brand protection consistent with the company’s stage of development and trajectory
– Understand how to better work with executive, marketing, creative, and sales teams to develop and promote business while protecting the company’s brand
– Develop resources, guidelines, and policies to institutionalize brand protection for both internal and external teams
– Select among different strategies of finding and responding to infringers, while staying consistent with business objectives and company values
This program is currently available for 1.0 general credit in the following states:
In addition, we have applied for credit in the following states, and will promptly update the list above as the program is approved in each such state:
*In Hawaii and New Jersey, we rely on their reciprocity policies pursuant to which our programs are deemed accredited once they are approved in the various reciprocity states where we apply such as California, Illinois, New York, Pennsylvania and Texas.
For information on attendance reporting, please refer to the CLE Info page.