Social Media: “Influencers” & Disclosures: How to Keep Up with Your Marketing Department

Presenters:

Andrea Friedman Friedman Law Group, Ltd., Managing Attorney

Jennifer Lukas-Bourgeois Ti22Marketing, Founder

Marlo Serritella Friedman Law Group, Ltd., Counsel

Kimberly Alcantara Friedman Law Group, Ltd., Counsel

Program Level: Beginner

Duration: 62 minutes

Recorded On: June 13, 2018

Program Description

Welcome to the Millennial update to the old testimonial advertisement! Your Brand marketers are hiring or flirting with 3rd parties known as “Influencers” as a key component of the brand marketing strategy. Influencers are quasi-celebrities who have built substantial followings on social media channels establishing credibility in specific industries. They have the ability to affect purchase decisions of large numbers of consumers and to make things “trend.”

This session addresses legal issues of engaging that Influencer’s powers for the greater good of your brands.

 

Learning Objectives

At the end of this session, participants will be able to identify situations requiring disclosures when using Influencers in online marketing campaigns and work with marketers to develop disclosures that maintain the integrity of the marketing message.

 

Agenda

Topic 1 –  Intro to Marketing Concepts – Influencers & Other Social Media channels
Topic 2 –  Who’s Watching from a Legal Perspective: State AGs, Competitors
Topic 3 –  Consumers, FTC, Industry Self Regulation
Topic 4 –  Legal Definitions: Endorsement, Material Connection
Topic 5 –  Real World Examples of Endorsement, Material Connections, Required Disclosures
Topic 6 –  Placement of Disclosures in Limited Text Environments
Topic 7 –  Collateral Issues: Claim Substantiation
Topic 8 – Closing Comments

 

CLE Info

This program is also currently available for 1.0 general credit in the following states:

Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Georgia
Hawaii*
Illinois
Indiana
Minnesota
Mississippi
Missouri
Nevada
New Hampshire
New Jersey*
New Mexico
New York
North Carolina
North Dakota
Oklahoma
Oregon
Pennsylvania
Tennessee
Texas
Vermont
Washington
West Virginia

*In Hawaii and New Jersey, we rely on their reciprocity policies pursuant to which our programs are deemed accredited once they are approved in the various reciprocity states where we apply such as California, Illinois, New York, Pennsylvania and Texas.

Presenters:

Andrea Friedman
Managing Attorney, Friedman Law Group, Ltd.

Jennifer Lukas-Bourgeois
Founder, Ti22Marketing

Marlo Serritella
Counsel, Friedman Law Group, Ltd.

Kimberly Alcantara
Counsel, Friedman Law Group, Ltd.

Program Level: Beginner

Duration: 62 minutes

Recorded On: June 13, 2018