Alon Rotem

General Counsel

thredUP

General Counsel

thredUP

About

thredUP is the world’s largest online consignment marketplace with a mission to inspire the next generation of consumers to think secondhand first. Alon joined thredUP as general counsel and corporate secretary in January 2017. At thredUP, Alon is a member of the executive team and is responsible for managing all legal affairs, including corporate, litigation, product and marketing counseling, intellectual property as well as employment and ethics/compliance matters. Prior to thredUP, Alon served as general counsel at Rocket Lawyer, a online legal technology company. Alon also practiced law at Goodwin Procter LLP and Ropes & Gray LLP in their respective San Francisco offices, representing technology startups and venture capital firms.